More Users, More Exposure, More Revenue

AT EÆ, OUR EXTENSIVE INTERNATIONAL NETWORK OF INDUSTRY EXPERTS IS HERE TO HELP YOU ADAPT YOUR GAME AND YOUR GAME PLAN FOR SUCCESS IN FOREIGN MARKETS.

what we do

Identify

Market research

We identify niche markets and products, do competitor analysis and create financial models for your products.

Early Stage Development Advisors

We will make sure that the story, gameplay, social and payment models are developed properly while advising on the creative direction of the game and working with your team to ensure that the art and graphics are relevant to the market in which they will be published.

Identify Suitable Products

We study market trends constantly and look into the what and the how of successful games. By identifying specific product traits, how they are marketed, and the relevant market trends, we make sure that your product is competing without handicaps by identifying deficiencies and providing solutions.

Fix

Localization

We leverage our experience and network of translators to ensure quality, speed and cost effectiveness so you can have the best localizations available on the market at the lowest cost.

Mechanics

Not all people think alike and not all people read the same way. We will help you optimize the mechanics of your game for the users you want to target.

Graphics

What works in China does not necessarily work in the Middle East: we will ensure that the aesthetics of the game are market appropriate.

Payment

Some markets are more developed than others—we will help you choose the optimal payment methods and models appropriate for the markets you want to target.

Market

User Acquisition

Want Users? You got them!

We can help you acquire users and optimize for LTV using CPI campaigns through traditional ad networks, app discovery, RTB, cross promotion platforms, and burst campaigns. We can also help you micro-target users based on habits and run CPA campaigns, as well as retargeting and audience segmentation. We can work in tandem with your UA team, or handle all of your UA needs ourselves.

Tracking

Installs are important but knowing where they come from and how good they are is even more important! We will help you choose the best tracking tools for your needs and budget.

Ad creation and optimization

We also make ads and we love it (as do our clients!). But we don’t just make pretty ads we think you will like, we design them based on specific market preferences and then optimize the ad art and copy through rigorous A/B testing. We can create all types of ads for you: banner, video, and rich media.

Platform Management

We are very familiar with the biggest and best, and know how to use them. Facebook? We’ve got a Facebok wizard! RTB? For sure! Tapjoy, Charboost , you name it, we know them and will make your life easier by managing them for you and ensuring you get the lowest price possible.

Social Media

The best kind of marketing is free marketing—let your users do it for you! We create virality by tailoring social elements in-game and organizing social media events in conjunction with your operations teams.

Publishing

Want to do more with your titles worldwide? We will identify good publishing opportunities, negotiate favorable contracts, and manage the relationship, from the legal and technical implementation, through to creative, operations, support and financing.

Optimize

Funnel Analysis

We will study all aspects of your game, examine every nook and cranny and figure out the right in-game events and actions to track and analyze.

Business Intelligence

We like to know how a game is performing, so we can help you perform custom, detailed analyses of retention and engagement, as well as help you segment your user base for higher LTV through budget optimization and retargeting.

Monetization and Serving Ads

Not all markets are the same, which many games learn the hard way. We can help you optimize operations by creating events, tournaments and special VIP servers tailored to specific markets, as well as making sure that you are using the appropriate payment systems, ad serving ecosystem, offer walls, and other partnerships.

Support

And finally, we will support you along the way, whether it’s assisting your customer support teams, advising on localization opportunities, system updates, wherever you think we can help.

CONTACT US

Contact@iaendi.com


00 86 186 1574 9983